Philip CHU

Founder & CEO

Philip is the Founder and CEO of HAFA. Leveraging his years of experience in Supply Chain Financing Technology and System, Philip has been instrumental in supporting various industries with their cash flow needs. Philip holds a Master’s Degree in Business from Monash University and a Bachelor’s Degree in Management from Deakin University.

Philip is the Lead Advisor and Co-Chair of Malaysia Halal Digital Chain Committee led by the Ministry of Trade and Industry (MITI) working across all other ministries and agencies advancing halal trade using technology.

As the Managing Director of Global Center of Excellence at DHL, Philip created a marketplace for governments and industries to attract investments through DHL’s network and services. He also secured and led the logistics behind the inaugural 2010 Youth Olympic Games in Singapore where he managed over 500 people, 200 vehicles and more than a million tonnes of international shipment.

Philip has extensive experience in managing national projects. In collaboration with the Singapore Economic Development Board, he set up the first Supply Chain Center of Excellence for DHL in 2006. He was also engaged by IE Singapore to develop and implement the “Singapore Regional Distribution Center” strategy.

Philip was a Partner at Ernst & Young, helping pharmaceutical and consumer clients drive market entry strategy, and identify suitable strategic distributor /partner and segments for growth. Philip was also the Asia Client Service Partner for Johnson & Johnson.